Skills Council of Canada

Assessment to determine skill gaps

Marketing Assistant

Marketing Skills Assessment Test

This test measures the candidate’s skills and abilities in all areas of marketing, including the development of different elements of a strategy, executing the plan, dealing with clients, processing orders, and maintaining the marketing database.

Subject Areas

Marketing and Sales Concepts
MS Office Simulation (Excel, Word, Outlook)
Search Engine and Social Media Marketing
Attention to Detail

This assessment can be used to measure the performance potential of candidates for the following positions: Advertising & Marketing Assistant, Marketing and Communications Assistant, Marketing Research Assistant, and Sales and Marketing Support.

Each assessment provides an overview of your job role skills. This includes the essential, soft and technical skills? Assessments can be customized to create more difficult, complex evaluations.

What are the essential skills?

Communication skills
Organizational skills
Time management skills
Attention to detail
Creativity
Analytical skills
Customer service skills
Social media knowledge
Writing skills
Teamwork skills

What are the soft skills?

Communication skills
Time management
Attention to detail
Teamwork
Adaptability
Creativity
Problem-solving
Organization
Interpersonal skills
Customer service

What are the technical skills?

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Knowledge of social media platforms and marketing strategies
Experience with email marketing software (e.g. Mailchimp)
Understanding of SEO and SEM principles
Ability to analyze data and create reports using analytics tools (e.g. Google Analytics)
Familiarity with graphic design software (e.g. Adobe Creative Suite)
Knowledge of HTML and CSS coding
Experience with content management systems (e.g. WordPress)
Understanding of CRM software and customer segmentation
Ability to conduct market research and analyze industry trends

Why is an assessment important?

Assessments are important for many reasons, both in educational and professional settings. Here are some of the key reasons why assessments are important:

Measure Learning: Assessments are used to measure the level of learning that has occurred, allowing instructors and employers to identify strengths and weaknesses in a student or employee's knowledge and skills.
Identify Gaps: Assessments can also help identify gaps in learning or performance, allowing instructors and employers to provide targeted support and resources to address those gaps.
Evaluate Effectiveness: Assessments can help evaluate the effectiveness of teaching methods, training programs, or learning materials, allowing instructors and employers to make data-driven decisions to improve their offerings.
Provide Feedback: Assessments provide valuable feedback to both students and employees, helping them understand their progress and identify areas for improvement. This feedback can motivate individuals to work harder and achieve their goals.
Support Decision Making: Assessments can also be used to support decision-making processes, such as hiring decisions or admission to academic programs.
Standardize Processes: Assessments help standardize processes and ensure that all students or employees are evaluated using the same criteria, making it easier to compare results across individuals or groups.

Improved Hiring Efficiency

Customizable assessments, companies can efficiently and effectively evaluate candidates' skills, knowledge, and abilities, reducing the time and resources required for hiring.

Accurate Candidate Evaluation

Comprehensive testing and assessment platform provides accurate and objective insights into candidates' skills, knowledge, and abilities, enabling companies to make informed hiring decisions based on objective data.

Customizable Assessments

Platform allows companies to create and customize assessments tailored to their specific job requirements and skill sets, ensuring that they are evaluating candidates based on the skills that are most critical to their business.

Enhanced Employee Performance

Platform includes a range of assessments and training programs designed to improve employee skills and knowledge, helping companies build a more skilled and capable workforce. By identifying skill gaps and providing targeted training, companies can improve employee performance and productivity.

Accurate Results

Proprietary algorithm guarantees that your assessments are accurate and unbiased, eliminating any potential for human error or bias. This means that you can confidently make informed decisions about your candidates, knowing that the results are based solely on their skills and abilities.

Access Pre-Paid Assessments

At Skills Council of Canada, we're dedicated to empowering individuals from vulnerable communities to realize their career aspirations. Part of our commitment includes providing access to job-role and subject-based assessments to identify and address skill gaps. We deliver these services exclusively through our partner organizations that serve vulnerable populations. To avail of these pre-funded services, your organization needs to partner with us and demonstrate your commitment to serving vulnerable communities in need of support.

Become a partner

Understand your skill gap