Skills Council of Canada

Assessment to determine skill gaps

Digital Marketer

Test Description

This test measures the candidate’s knowledge to develop, execute and optimize marketing campaigns across digital channels, analyze metrics and assess performance, identify target audiences, conduct keywords research, and create content for various platforms.

Subject Areas

Digital Marketing
Social Media Marketing
Search Engine Marketing
Marketing Concepts
Copywriting Skills

Positions Measured

It can be used to measure the performance potential of candidates for the following positions:

Digital Marketing Specialist
Digital Campaign Specialist

Each assessment provides an overview of your job role skills. This includes the essential, soft and technical skills? Assessments can be customized to create more difficult, complex evaluations.

What are the essential skills?

Social media marketing
Search engine optimization (SEO)
Content creation and marketing
Email marketing
Data analysis and interpretation
Graphic design
Project management
Brand management
Customer relationship management (CRM)
Digital advertising and PPC (pay-per-click) marketing

What are the soft skills?

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What are the technical skills?

SEO optimization
PPC advertising
Social media marketing
Email marketing
Content creation
Data analysis
Web analytics
A/B testing
HTML/CSS coding
Graphic design

Why is an assessment important?

Assessments are important for many reasons, both in educational and professional settings. Here are some of the key reasons why assessments are important:

Measure Learning: Assessments are used to measure the level of learning that has occurred, allowing instructors and employers to identify strengths and weaknesses in a student or employee's knowledge and skills.
Identify Gaps: Assessments can also help identify gaps in learning or performance, allowing instructors and employers to provide targeted support and resources to address those gaps.
Evaluate Effectiveness: Assessments can help evaluate the effectiveness of teaching methods, training programs, or learning materials, allowing instructors and employers to make data-driven decisions to improve their offerings.
Provide Feedback: Assessments provide valuable feedback to both students and employees, helping them understand their progress and identify areas for improvement. This feedback can motivate individuals to work harder and achieve their goals.
Support Decision Making: Assessments can also be used to support decision-making processes, such as hiring decisions or admission to academic programs.
Standardize Processes: Assessments help standardize processes and ensure that all students or employees are evaluated using the same criteria, making it easier to compare results across individuals or groups.

Improved Hiring Efficiency

Customizable assessments, companies can efficiently and effectively evaluate candidates' skills, knowledge, and abilities, reducing the time and resources required for hiring.

Accurate Candidate Evaluation

Comprehensive testing and assessment platform provides accurate and objective insights into candidates' skills, knowledge, and abilities, enabling companies to make informed hiring decisions based on objective data.

Customizable Assessments

Platform allows companies to create and customize assessments tailored to their specific job requirements and skill sets, ensuring that they are evaluating candidates based on the skills that are most critical to their business.

Enhanced Employee Performance

Platform includes a range of assessments and training programs designed to improve employee skills and knowledge, helping companies build a more skilled and capable workforce. By identifying skill gaps and providing targeted training, companies can improve employee performance and productivity.

Accurate Results

Proprietary algorithm guarantees that your assessments are accurate and unbiased, eliminating any potential for human error or bias. This means that you can confidently make informed decisions about your candidates, knowing that the results are based solely on their skills and abilities.

Access Pre-Paid Assessments

At Skills Council of Canada, we're dedicated to empowering individuals from vulnerable communities to realize their career aspirations. Part of our commitment includes providing access to job-role and subject-based assessments to identify and address skill gaps. We deliver these services exclusively through our partner organizations that serve vulnerable populations. To avail of these pre-funded services, your organization needs to partner with us and demonstrate your commitment to serving vulnerable communities in need of support.

Become a partner

Understand your skill gap